What I Do
Byte-sized Monetization, Growth & Product Tips and Hacks
Miro offers a free plan that allows users to create up to five presentations. Since presentations are designed to be shared, anyone who views your free presentations is introduced to Miro, creating organic exposure for the product.
SaaS GrowthExperiment with ad unit sizes. Wider ad formats often achieve higher CTRs, leading to improved eCPMs. Additionally, adaptive ad units typically generate 25% higher eCPMs compared to fixed-size ad units.
Ad MonetizationA well-designed onboarding quiz funnel engages users, introduces them to key features, gathers valuable insights about their preferences, and increases the likelihood of converting them into premium users.
Mobile Apps Subscription BusinessCreate customer (or buyer) personas. This can help you identify your ideal users, understand their pain points, and tailor your products and solutions to meet their specific needs. By aligning your strategies with these insights, you can improve acquisition and retention, build stronger relationships, and encourage repeat purchases.
Product ManagementOffer referral incentives like Uber's free rides. Uber's growth skyrocketed by allowing users to earn free rides for referring friends. This strategy not only motivates existing users to spread the word but also attracts new users with an enticing reward, creating a win-win cycle of organic growth.
Growth Product ManagementTarget lookalike audiences based on your highest LTV customers.
Ads Subscription BusinessBuild a community around your product.
Product Management GrowthWant more game-changing tips?
Experience
Channel Factory, Senior Social Media Product Manager
Product management, Advertising, Social Media, AdTech.
March 2025 - CurrentInvesting.com, Monetization Tech Lead
App and Web Monetization, Product Management, Advertising, Subscription Business, AdTech, Programmatic, Data analysis, Automation, AdOps.
March 2023 - March 2025Investing.com, Senior Digital Marketing Data Scientist
Data analysis, Automation, Product Management, AdTech, Affiliation, AdOps, Advertising, Project Management.
April 2019 - March 2023Investing.com, Madrid - Digital Media Specialist, AdOps coordinator
Affiliation-Performance marketing, Automation, AdOps, Data Analysis.
January 2017 - April 2019GlobStart.com, Madrid - Co-founder, Head of Product and Growth
Growth Marketing, Product Management and Monetization.
September 2015 - June 2024Tyche Studio, Tbilisi - Co-founder, Head of Product
Product Management, UX/UI, APIs, SEO.
March 2013 - July 2015Tyche Tech, Tbilisi - Co-founder, Head of Marketing
Tech Store, Marketing, Growth.
September 2011 - June 2013MiFaSi, Tbilisi - Web Developer
E-commerce
October 2010 - July 2011Personal Projects
GlobStart.com
Started in 2015 as a side project, I gradually grew it into a thriving media company. At its peak, it achieved over 1,000,000 monthly organic sessions and millions of pageviews, amassed more than 4 million social media followers, and reaching an audience of 400 million monthly across social platforms.
Discontinued due to changes in Google search and Facebook algorithms.Espanuri.ge
The largest Spanish-Georgian online dictionary.
WellnessDay
A mobile app for journaling and tracking productivity and well-being, based on science-backed methodology.
Soon coming to Apple and Android stores.Education
University of Science and Technology, Beijing, China
1-year MBA non-degree program.
August 2014 - July 2015Tbilisi State University
Bachelor in Business Administration, Specialty - Marketing.
September 2010 - July 2014